In a small village called Sumengko, located in Kalitidu, Bojonegoro, a remarkable initiative is taking shape to support energy independence and boost the local economy. Since mid-2023, PT Elnusa Tbk, a subsidiary of PT Pertamina Hulu Energi under the Subholding Upstream Pertamina, has been actively engaging with the community through its Corporate Social Responsibility (CSR) program, Desa Energi Berdikari Sumengko.
One of the key highlights of this program is the development of herbal drinks based on traditional family medicinal plants, known as Tanaman Obat Keluarga (TOGA). These drinks, named Cenayu, are crafted by the dedicated members of the Empowerment of Family Welfare (PKK) in Sumengko village, utilizing the natural wealth of the surrounding environment. The concoction includes a blend of various TOGA plants like ginger, turmeric, lemongrass, and Javanese ginger, renowned for their high health benefits.
With 11 distinct and invigorating flavors, Cenayu herbal drinks not only offer a unique taste experience but also provide essential health benefits that help boost immunity. The villagers have embraced these drinks as a way to enhance their overall well-being, thanks to the efforts of Elnusa in promoting this local product.
Empowering Communities through Training
In addition to introducing Cenayu to the villagers, Elnusa has been conducting regular training sessions, particularly targeted at the women of PKK in Sumengko village. Recently, a digital marketing workshop was organized by Elnusa to equip the villagers with the knowledge and skills needed to leverage digital platforms for promoting the herbal drink Cenayu.
By embracing information technology, the aim is to empower the villagers to expand their market reach and increase their income opportunities. Through these training programs, Elnusa is not only fostering economic growth within the community but also nurturing a sense of entrepreneurship among the residents.
Commitment to Sustainable Development
The impact of Elnusa’s initiatives has been profoundly positive, as highlighted by Rudi, the Head of Sumengko Village. He emphasized how the utilization of TOGA plants in creating healthy herbal drinks has opened up new economic opportunities for the residents. The Desa Energi Berdikari program stands as a testament to the tangible benefits that such initiatives can bring to rural economies.
Jayanty Oktavia Maulina, the Manager of Corporate Communication at Elnusa, echoed this sentiment by emphasizing the company’s commitment to digital development in supporting local micro, small, and medium enterprises (UMKM). By leveraging digital platforms, Elnusa aims to enhance the marketing capacities of the products developed through its programs, fostering sustainable growth in the region.
Elnusa’s dedication to promoting energy independence and economic empowerment in rural areas underscores the company’s broader commitment to sustainable development with a positive impact on the wider community. Through initiatives like Desa Energi Berdikari, Elnusa is not only transforming lives in Sumengko village but also paving the way for a more resilient and inclusive economic landscape.
In the heart of Sumengko village, a transformation is unfolding, driven by the spirit of community empowerment and sustainable development. Through the efforts of PT Elnusa Tbk, the journey towards energy independence and economic resilience is gaining momentum, one herbal drink at a time. As the villagers embrace the flavors of Cenayu, they are also embracing a brighter future filled with opportunities and growth.
