**Promosi Parekraf Indonesia ke Timur Tengah: Sales Mission Kuliner ke UEA dan Qatar**
Jakarta, May 22, 2024 – The Ministry of Tourism and Creative Economy/Bureau of Tourism and Creative Economy (Kemenparekraf/Baparekraf) is making strides to promote and introduce Indonesia’s creative economy, especially in the culinary subsector, to the Middle East market through a Sales Mission program to Dubai, United Arab Emirates (UAE), and Doha, Qatar.
Minister of Tourism and Creative Economy/Special Staff of the Minister of Tourism and Creative Economy, Sandiaga Salahuddin Uno, stated on Wednesday (5/22/2024) that this sales mission was conducted simultaneously in Dubai and Doha from May 8-12, 2024. The mission also aimed to introduce the Indonesia Spice Up The World (ISUTW) program, which seeks to showcase Indonesian cuisine to the world.
**Significance of the Sales Mission**
Through this Sales Mission, the Middle East market is expected to become more acquainted with Indonesian cuisine. Consequently, Indonesian cuisine can serve as a magnet to attract tourists and investors from the Middle East to Indonesia, as highlighted by Sandiaga.
Indonesia Spice Up the World is a flagship program of Kemenparekraf aimed at promoting Indonesian cuisine and increasing the export of Indonesian spices worldwide, with a target export value of 2 billion US dollars.
**Expert Insights**
Erwita Dianti, Director of Marketing at Kemenparekraf/Baparekraf, expressed that this activity is anticipated to raise awareness in the Middle East market regarding the richness of Indonesian culinary offerings. “Indonesia boasts a diverse culinary landscape that deserves to be showcased in this event, so that the Middle East market’s interest in Indonesian cuisine can grow,” Erwita stated.
During this opportunity, 11 Indonesian culinary brands participated in showcasing their products, including Lemonilo, Imago, La Moringa, Gulapa, Ladang Lima, Bali Chai Tea, Murni, Roti Ropi, Mahorahora, Noozkav Kopi Indonesia, and Health Today Indonesia.
**Future Economic Opportunities**
Erwita emphasized, “Through this program, we hope to cultivate new business partnerships, creating more global opportunities for Indonesian cuisine.” The aim is for Indonesian cuisine to continue expanding its presence on the world stage, contributing to economic growth and cultural exchange.
In conclusion, the Sales Mission to the Middle East marks a pivotal moment in Indonesia’s efforts to promote its culinary heritage on an international platform, fostering connections and opening doors for future collaborations and economic growth.
