Ah, Jakarta, the bustling city where dreams come true and histories are made. Today, on April 16, 2025, PT Perta Life Insurance, also known as PertaLife Insurance, has etched a new chapter in its transformation journey by achieving its best financial performance ever in the 2024 fiscal year.
During the Annual General Meeting of Shareholders (AGM) held today, the management of PertaLife Insurance showcased various strategic achievements that strengthened the foundation for the company’s sustainable growth. Gross premiums in 2024 reached Rp1,252 trillion, surpassing the Company’s Work Plan and Budget (RKAP) target of Rp1,087 trillion, representing a 15.16% annual growth.
This performance also reflects a 38.73% increase in premiums compared to 2023, driven by effective market expansion strategies and optimal penetration, particularly through annuity, endowment combined, and whole life products. Not only did PertaLife break premium income records, but it also reported a net profit of Rp97.18 billion, a 1.09% increase from the previous year. The Risk-Based Capital (RBC) ratio significantly rose to 359.66%, well above the OJK’s minimum requirement of 120%, indicating the company’s long-term solvency strength. Operational efficiency also took the spotlight, with the ratio of operational costs to premium income (BOPO) hitting a record low in the company’s history at 12.19%. This marks a significant decrease from the pre-transformation historical average of over 22%.
The transformation of PertaLife is not just a structural change, but a real leap in performance. The 2024 achievements are a result of internal synergy within PertaLife and the Pertamina Group ecosystem, sharpening of business strategies, and a commitment to efficiency, as stated by Hanindio W. Hadi, CEO of PertaLife Insurance. From a distribution perspective, the contribution of non-captive channels increased significantly by 223.77% compared to the previous year, indicating the company’s success in developing relevant products outside of the captive market through collaborations with strategic institutions outside of the Pertamina Group. However, the majority of the company’s business portfolio remains in the captive market of the Pertamina Group. “We’re not just focusing on short-term achievements, but on long-term and sustainable business oriented towards risk management, governance, and enhancing competent HR capabilities,” added Sigit Panilih, Director of Finance and Investment. As for business development, Martino Faishal Saudi, Marketing Director, mentioned that the company will continue to launch customer-centric products through digital platforms as part of PertaLife’s strategic roadmap.
With these achievements, PertaLife Insurance has transformed its financial profile from a company that once recorded a deficit in profit for 24 years to a company with positive financial performance. PertaLife Insurance is confident in facing the increasingly challenging 2025 with strong capital aspects, a healthy financial structure, professionalism, integrity, and a strong commitment to being a reliable partner in life, health, and pension fund management protection for the people of Indonesia. And most importantly, continuous support and trust from PertaLife customers. Celebrate Life with PertaLife.PLI.
