Indonesia’s Innovative Programs Shine at ASEAN Tourism Forum
Jakarta – The Ministry of Tourism is making waves at the ASEAN Tourism Forum (ATF) 2025 Travel Exchange by showcasing new Indonesian tourism programs. This event, scheduled from January 15 to 17 in Johor Bahru, Malaysia, provides a prime platform for Indonesia to unveil initiatives geared towards enhancing the country’s tourism sector.
New Tourism Programs Unveiled
Ni Made Ayu Marthini, the ministry’s deputy for marketing, highlighted the introduction of groundbreaking programs such as the clean tourism movement, digitalization of tourism (also known as tourism 5.0), and development of special interest tourism attractions. These initiatives underscore Indonesia’s commitment to fostering quality and sustainable tourism practices.
Marthini revealed that Indonesia welcomed 4,303,773 tourist arrivals from Southeast Asian countries in 2024, emphasizing the untapped potential of the ASEAN market. To capitalize on this opportunity, the Ministry of Tourism is collaborating with various stakeholders to enhance connectivity and promote cross-regional tourism cooperation.
Enhancing Cross-Border Tourism
Indonesian Consul General in Johor Bahru, Sigit Suryantoro Widiyanto, outlined plans for a cross-border tourism promotion program between Indonesia and Malaysia. This initiative includes the implementation of special border treatment (SBT) for Johor residents visiting the Riau Islands and vice versa. Discussions are underway with tourism stakeholders to facilitate seamless travel experiences between the two regions.
Business Success at ATF 2025
The Wonderful Indonesia Pavilion has already achieved business-to-business transactions totaling Rp41.1 billion (approximately US$2.5 million) on the second day of the ATF 2025. This figure is expected to rise as the event progresses, showcasing Indonesia’s appeal as a tourism destination.
As we delve into Indonesia’s innovative tourism programs showcased at the ATF 2025, it’s fascinating to witness the country’s commitment to sustainable and high-quality tourism experiences. The Ministry of Tourism’s strategic initiatives, ranging from the clean tourism movement to the digitalization of tourism, are poised to elevate Indonesia’s position as a premier tourism destination.
One cannot help but be captivated by the collaborative efforts between Indonesia and Malaysia to enhance cross-border tourism experiences. The implementation of special border treatment for residents underscores a shared commitment to promoting seamless travel between Johor and the Riau Islands.
The success of the Wonderful Indonesia Pavilion in securing substantial business transactions reflects the growing interest in Indonesia’s diverse tourism offerings. The revenue generated during the ATF 2025 highlights the economic impact of Indonesia’s tourism sector and sets a promising tone for future growth and development.
In conclusion, Indonesia’s presence at the ATF 2025 serves as a testament to the country’s unwavering dedication to innovation, collaboration, and sustainable tourism practices. As we look towards the future, Indonesia’s tourism landscape is poised for further growth and success, offering unforgettable experiences for travelers from around the world.
