Summary: PT Suzuki Indomobil Sales (PT SIS) in Jakarta reported a 12% increase in retail sales in February 2025, driven by the success of the New Carry and New XL7 models. Randy R. Murdoko, Dept. Head of 4W Sales at PT SIS, credited customer trust as a key factor behind this achievement.
In the bustling city of Jakarta, amidst the hustle and bustle of everyday life, a story of success and growth emerges from the automotive industry. PT Suzuki Indomobil Sales (PT SIS) has once again made an impressive mark with a 12% increase in retail sales in the month of February 2025. This achievement is a testament to the growing appeal of Suzuki’s products and the increasing trust of their customers.
Randy R. Murdoko, the Department Head of 4W Sales at PT Suzuki Indomobil Sales (SIS), sheds light on the driving force behind this milestone. “The achievement in February serves as a positive signal for the automotive industry and proof that our strategy of delivering vehicles tailored to customer needs continues to yield results. This increase in sales is also fueled by the public’s preparations for the annual homecoming tradition. Customer trust is the primary energy for us to innovate and provide high-value products,” Randy stated.
New Carry and New XL7: Driving Success
Among Suzuki’s lineup, the New Carry and New XL7 models have once again emerged as frontrunners, significantly influencing the sales figures during this period of growth. The New Carry continues to assert its dominance as the most trusted commercial vehicle, boasting a 12% increase in sales compared to the previous month and contributing 44% to Suzuki’s total retail sales in February.
With optimal payload capacity, fuel efficiency, and versatility across various terrains, the New Carry remains the top choice for business owners, ranging from small and medium-sized enterprises to large corporations for their operational needs. On the other hand, the New XL7 is making its mark in the 7-seater SUV segment, with a 16% sales increase at the end of February 2025, contributing 28% to the overall retail sales.
The New XL7’s allure stems from its attractive design, advanced features, and fuel efficiency from hybrid technology, making it increasingly relevant for consumers seeking eco-friendly vehicles with the best value. The rise in demand for hybrid technology is a clear indication of shifting consumer preferences towards sustainable and efficient transportation solutions.
Market Response and Future Outlook
While SUVs like the New XL7 gain traction, models like the Baleno hatchback also resonate with a portion of consumers. Market response during February reflected a 5% growth in sales compared to January 2025. The popularity of the Baleno secured a 9% share of Suzuki’s total retail sales, further diversifying the brand’s portfolio.
The positive performance in February 2025 solidifies Suzuki’s position in the national automotive industry. With an increasing demand for efficient vehicles, including a growing interest in hybrid cars, Suzuki remains optimistic about strengthening its competitive edge through innovative product strategies and responsive after-sales services.
Randy emphasized, “Our focus goes beyond sales figures. It’s also about how many markets we can fulfill needs for through high-value products and ensuring customer satisfaction in the long run. We will continue to maintain market enthusiasm through various initiatives such as promotions or other benefits.”
As the automotive landscape continues to evolve, Suzuki’s commitment to meeting customer needs, fostering innovation, and delivering exceptional value sets a promising course for the brand’s future growth and success.
