Infobip Unveils Research Findings on RCS in APAC
Kuala Lumpur, Malaysia (ANTARA/PRNewswire) – Infobip, a global cloud communication platform, has released a groundbreaking report titled ‘RCS: A New Era of Customer Engagement,’ in collaboration with IDC. The report sheds light on the immense potential of Rich Communication Services (RCS) in the Asia-Pacific region, particularly in countries like Indonesia, Malaysia, Philippines, India, and Singapore.
The Transformative Power of RCS
According to the research, the Asia-Pacific region boasts a staggering smartphone user base of 5.1 billion individuals. This presents a golden opportunity for brands to enhance customer engagement through personalized, interactive, and secure messaging experiences using RCS. With the recent support for RCS on iOS devices, businesses can now reach a wider audience with rich content directly on their mobile phones.
Enhancing Security and Customer Experience
As digital communication channels become increasingly popular, the need for secure messaging has never been more critical. The report highlights the role of RCS in safeguarding customers from phishing attacks, especially in countries like India, Japan, and Australia, which are among the top 10 most targeted nations. By incorporating verified sender IDs and brand logos, RCS adds a layer of authenticity to messaging campaigns, enabling customers to differentiate between genuine and malicious messages.
RCS: A Game-Changer for Businesses
Moreover, RCS enables brands to deliver contextually relevant communication at every touchpoint of the customer journey, thereby fostering long-term loyalty and value. By 2029, the report predicts that a significant number of G2000 firms will transition from traditional metrics like sales and profit to experience-oriented indicators such as customer journey analytics and omnichannel engagement. The effectiveness of RCS is already evident, with companies like BankBazaar in India witnessing an 80% higher click-through rate compared to SMS, which further increased to 130% with the use of GIFs. This innovative approach has doubled customer response rates and positioned RCS as a pivotal element of their marketing strategy.
Expert Insights from Ivan Ostojic
Ivan Ostojic, Chief Business Officer at Infobip, emphasized the transformative impact of RCS on customer interactions. He stressed the importance of personalized engagement, which has proven to yield response rates several times higher than traditional communication channels. Ostojic highlighted RCS as not just a messaging tool but a crucial component of a brand’s omnichannel strategy, enabling businesses to cultivate trust, drive engagement, and nurture enduring relationships while meeting evolving customer expectations.
In conclusion, the report underscores the significance of RCS in revolutionizing customer engagement in the APAC region. To delve deeper into the insights provided by Infobip’s research, download the full report here.
