Bioré UV x Stray Kids: A Bright Collaboration for Sun Protection Enthusiasts
In a world where the sun’s rays are a constant companion, the need for effective protection against harmful UV exposure is paramount. Enter Bioré UV, the renowned suncare brand that has been a top-seller in Japan for years, offering innovative and lightweight sunscreens tailored to various lifestyles and skin needs. Now, in an exciting development, Bioré UV has joined forces with Stray Kids, the dynamic K-pop group known for their musical creativity and global influence, to launch a new global campaign that aims to inspire individuals worldwide to embrace the sun with confidence.
The “SUNLIGHT IS YOUR SPOTLIGHT.” campaign, set to kick off in April 2025, will span across more than 15 countries and regions, showcasing a mix of visuals and videos that highlight the importance of sun protection. Prior to the campaign’s official launch, a video message from the members of Stray Kids is already creating buzz and anticipation among fans and sun protection enthusiasts alike.
A Collaboration With Impact
Stray Kids, with their impressive 31 million followers on Instagram and a track record of pushing boundaries in the music industry, bring a unique perspective to the collaboration with Bioré UV. Their global appeal transcends borders, making them the perfect partners to help spread the message of effective sun protection to a diverse audience, including those in the U.S. and U.K.
Mitsutoshi Kamiya, Vice President of Health Beauty Care – Asia (Int’l) Business at Kao Corporation, expressed his excitement about the collaboration, highlighting the shared values between Bioré UV and Stray Kids. He emphasized how the group’s journey in the competitive music scene mirrors the brand’s commitment to empowering individuals to enjoy the outdoors while prioritizing proper sun care.
“We are thrilled to welcome Stray Kids as the faces of our new suncare campaign,” Kamiya shared. “Their global appeal, passion, and drive for excellence align with our values at Bioré UV. Stray Kids has overcome numerous challenges in the competitive music industry, stepping into the spotlight and continuing to shine on a global stage.”
By emphasizing the benefits of proper sun care, Bioré UV empowers individuals who are concerned about sun exposure to confidently enjoy the outdoors. Kamiya believes that Stray Kids truly embody the phrase ‘Sunlight is your spotlight,’ and together, they aim to inspire people everywhere to prioritize effective UV protection and enjoy the sun with confidence.
A Global Campaign for Sun Lovers Everywhere
The upcoming “SUNLIGHT IS YOUR SPOTLIGHT.” campaign is poised to make a splash across Bioré UV’s official social media channels and select retail locations worldwide. With a range of lightweight sunscreens that offer long-lasting UV protection and hydrating formulas, the brand is well-positioned to cater to a diverse consumer base looking for effective and everyday sun protection solutions.
Behind the Scenes: The Campaign Details
As the campaign gears up for its April 2025 launch, participating countries and regions, including Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, Thailand, the United Kingdom, the United States, Vietnam, and more, are eagerly awaiting the unveiling of various campaigns, including an anthem film and visuals. Additional details will be released on Bioré UV’s official social media channels, building anticipation and excitement among fans and sun protection enthusiasts.
Meet the Collaborators: Stray Kids and Bioré UV
Stray Kids, a South Korean K-pop group that has taken the music industry by storm, showcases a unique blend of musical talent and global appeal. Known for self-producing their music and writing their own lyrics, the group’s recent accomplishments, including securing multiple No. 1 spots on the Billboard 200 chart, have solidified their position as a powerhouse in the industry. Their partnership with Bioré UV highlights their commitment to spreading awareness about the importance of sun protection and safe sun practices.
Bioré UV, a brand developed by Kao Corporation in 1996, has been at the forefront of sun protection innovation, offering lightweight and hydrating formulas that provide long-lasting UV protection with an SPF of 50+. With a focus on everyday usability and effectiveness, Bioré UV products cater to a wide range of consumers, allowing them to enjoy the sun safely and confidently.
As a part of Kao Corporation, a leading manufacturer of personal care and household products, cosmetics, and specialty chemicals, Bioré UV is committed to providing high-value products that enhance the lives of people across the globe. Through their collaboration with Stray Kids and the upcoming global campaign, Bioré UV aims to create a world where everyone can enjoy the sun with a healthy smile.
In conclusion, the Bioré UV x Stray Kids partnership marks an exciting chapter in the world of sun protection, blending innovation, creativity, and global influence to inspire individuals to prioritize effective UV protection and embrace the sun with confidence. Stay tuned for more updates on this groundbreaking collaboration as the “SUNLIGHT IS YOUR SPOTLIGHT.” campaign unfolds in the coming months.
