The 2025 Yunnan Blueberry Conference opened its doors on February 27 in Mile City, located in the picturesque Honghe Hani and Yi Autonomous Prefecture of Yunnan Province, Southwest China. This event also marked the official launch of the Honghe Blueberry Brand Strategy, designed to elevate the brand value of Honghe Blueberries and propel the industry forward.
Eager attendees gathered at the conference to witness the unveiling of the “Honghe Blueberry” regional public brand, a pivotal moment signaling a strategic shift towards brand-driven growth in Honghe’s flourishing blueberry sector. The brand’s slogan, “Care for Your Eyes, Eat More Honghe Blueberries from Yunnan,” encapsulates the dual promise of nutritional goodness and health benefits, encouraging consumers to incorporate more blueberries into their diet. The iconic “H” logo of Honghe Blueberry cleverly marries the initial letter of “Honghe” in Pinyin with the distinctive shape of a blueberry, effectively communicating the brand’s core ethos of eye care and overall well-being.
Nestled in one of the world’s most optimal regions for blueberry cultivation, Honghe enjoys a myriad of natural advantages that contribute to the production of top-tier blueberries. Its expansive territory, diverse microclimates, significant day-to-night temperature differentials, and early spring warmth create an ideal environment for cultivating blueberries with impeccable shape, exceptional taste, and a head start in the market compared to other regions in China.
In recent years, Honghe Prefecture has harnessed its unique environmental conditions to emerge as a prominent player in the blueberry industry, solidifying its position as China’s primary hub for substrate-based greenhouse blueberries. By 2024, the region’s blueberry cultivation area had surpassed 100,000 mu, equivalent to approximately 6,667 hectares, representing a staggering 60% of Yunnan’s total blueberry production and securing the top spot in the province. Honghe’s successful transition from experimental planting to large-scale industrial growth speaks volumes about the region’s commitment to innovation and excellence.
The conference served as a melting pot of expertise and leadership, bringing together industry stalwarts and visionaries to chart the future trajectory of Yunnan’s blueberry sector, amplify brand influence, and infuse fresh energy into the industry. This collaborative spirit underscores the commitment of all stakeholders towards nurturing a vibrant and sustainable blueberry ecosystem that benefits consumers and cultivators alike.
As Eason Zhou aptly puts it, “The 2025 Yunnan Blueberry Conference and the launch of the Honghe Blueberry Brand Strategy mark a pivotal moment in the evolution of the blueberry industry, underscoring our collective commitment to quality, innovation, and growth.” This sentiment encapsulates the shared vision and determination of all involved parties to elevate Honghe Blueberries to new heights of success and recognition.
In conclusion, the 2025 Yunnan Blueberry Conference and the unveiling of the Honghe Blueberry Brand Strategy herald a new chapter in the saga of Honghe’s blueberry industry, promising a future filled with flavor, nutrition, and prosperity for all.
