MIFB 2025: Elevating Café Culture with MNCC at MSCA Event
Kuala Lumpur, Malaysia – The Malaysian International Food and Beverage Trade Fair (MIFB) has recently announced a groundbreaking collaboration with the Malaysia Specialty Coffee Association (MSCA) to host the prestigious Malaysia National Coffee Championship (MNCC) from 2025 to 2027. This exciting partnership is set to showcase Malaysia’s vibrant café culture while introducing the Malaysia Café Expo, a dedicated platform for coffee and tea innovations.
Future-Ready F&B: Serving the Evolution of Trends
Aligned with the theme “Future-Ready F&B: Serving the Evolution of Trends,” MIFB 2025 is gearing up to shine a spotlight on specialty coffee, Ready-To-Eat (RTE), and Ready-To-Cook (RTC) products, as well as digital advancements in the F&B industry. The event is scheduled to take place from 30 July to 1 August 2025 at the esteemed Kuala Lumpur Convention Centre, bringing together local and international exhibitors, alongside the highly anticipated semi-finals and finals of the MNCC.
Celebrating Malaysia’s Coffee Talent
The MNCC is a prestigious competition that celebrates Malaysia’s specialty coffee talent, drawing in baristas, brewers, and coffee tasters from across the nation. Kelvin Ngow, President of MSCA, expressed his excitement about the evolving café culture in Malaysia, driven by a new generation of coffee enthusiasts. Through the MNCC and their partnership with MIFB, they aim to elevate local talent and position Malaysia as a global player in the coffee industry.
Fostering Innovation and Resilience
Paul Lee, Chief Executive of Markets at Constellar, emphasized the significance of their collaboration with MSCA in strengthening MIFB’s role in connecting businesses, communities, and cultures. By hosting the MNCC, they are reaffirming their commitment to fostering innovation and resilience in the F&B sector while showcasing Malaysia’s dynamic café scene.
A Catalyst for Collaboration and Growth
MIFB 2025 is positioning itself as a catalyst for collaboration, innovation, and growth within Malaysia’s F&B and café industries, further solidifying the nation’s leadership in the regional food and beverage landscape. This event promises to be a melting pot of creativity, talent, and industry expertise, offering a unique opportunity for players across the supply chain to explore solutions and drive industry growth.
In conclusion, MIFB 2025 is not just a trade fair but a celebration of Malaysia’s rich café culture and the innovative spirit of its F&B industry. Stay tuned for more updates on this exciting event and be sure to mark your calendars for an unforgettable experience at the Malaysia Café Expo.
For more information on MIFB 2025 or to register as an exhibitor, please visit the official website.
About MIFB
Organized by Constellar, MIFB is Malaysia’s premier food and beverage trade event, bringing together local and international players to drive industry growth and innovation.
About Constellar
As Asia’s premier MICE partner, Constellar curates events and connects global networks for sustainable growth, managing Singapore EXPO and fostering innovation across key industries.
Source: Constellar Exhibitions Malaysia
Reporter: PR Wire
Editor: PR Wire
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