Bali, February 19, 2025 – The green revolution is in full swing in Bali. After successfully introducing eco enzymes to various communities through the “PertaLife Insurance Cares for the Environment: Save Earth with Eco Enzyme” program in early 2024, PertaLife Insurance is taking it to the next level.
This time, Bali’s farmers are gearing up to change the way they farm by adopting environmentally friendly methods based on eco enzymes. These methods are designed to enhance soil fertility, reduce air pollutants, and yield higher-quality crops.
This initiative is part of PertaLife Insurance’s long-term commitment to supporting sustainable environmental programs. By implementing eco enzymes in agriculture, this program aims to reduce the use of harmful chemicals, maintain ecosystem balance, and educate farmers and the community about the importance of sustainable agriculture.
### Transforming Agriculture with Eco Enzymes
In collaboration with farmer groups, PertaLife Insurance will begin developing more than 4 hectares of rice fields as eco-agri land. As a first step, they will cultivate a 20-are (2,000 m²) plot in Tibubeneng, Badung, Bali, using eco enzymes without any chemical inputs.
The program is set to kick off on Wednesday, February 19, 2025, with the hope of providing economic benefits to farmers while preserving the environment.
PT Perta Life Insurance (PertaLife Insurance) successfully held an opening event and Corporate Social Responsibility (CSR) ceremony focusing on eco enzymes in Banjar Kulibul Kangin, North Kuta, Badung Regency, Bali on Wednesday, February 19, 2025.
Eco enzymes are the product of fermenting organic waste that has the potential to have a positive impact in various sectors, especially in agriculture, where they can be used as environmentally friendly natural compost.
The ceremonial event took place in the Balai Banjar Kulibul Kangin, North Kuta, Bali, and was attended by various stakeholders, including representatives from the Badung Regency Government, the local Village Government, as well as farmers and community members enthusiastic about this initiative.
### Expert Insights and Community Reactions
Hanindio W. Hadi, the CEO of PertaLife Insurance, expressed the company’s commitment to supporting sustainable development in his address. He emphasized the long-term positive impacts eco enzymes can have on farmers, consumers, and the ecosystem as a whole.
Meanwhile, Ida Bagus Gede Arjana, from the Badung Regency Secretariat’s Economic and Development Assistant, expressed appreciation for the program. He highlighted the potential of eco enzymes to improve crop quality, maintain soil fertility, and preserve the environment for future generations.
Local farmers hope that this program will provide a long-term solution to improve their well-being without harming the environment. They aspire to farm in a healthier and more sustainable way using eco enzymes, reducing reliance on chemicals and ensuring that their produce is natural and nutritious for the community.
PertaLife Insurance has been engaging in sustainability activities in the Badung Regency since 2022. Starting with character development programs for children in 6 local elementary schools in Kuta in 2022, literacy enhancement programs in 2023, and book assistance, insurance for teachers, and Eco Enzyme training in 2024.
Ratih Triutami Wijayanti, Corporate Communication at PertaLife, hopes that this CSR program reflects the company’s commitment to supporting sustainable development, focusing on poverty alleviation, creating decent jobs, inclusive economic growth, climate change mitigation, and terrestrial ecosystem preservation.
### About PertaLife Insurance
Perta Life Insurance is a national Indonesian life insurance company that was previously known as PT Asuransi Jiwa Tugu Mandiri. Established on June 28, 1985, the company rebranded as PT Perta Life Insurance (PertaLife Insurance) following approvals from relevant authorities.
The company’s motto “Care, Commit, Agile” drives its mission to promote insurance literacy by offering various protection products, such as life insurance, health insurance, unit links, severance programs, and Financial Institution Pension Fund (DPLK) programs through trusted distribution channels.
The Pension Fund of Perta Life Insurance, previously known as DPLK Tugu Mandiri, was founded in 1993 and has earned a reputation for its excellent service and commitment to the best practices in pension fund management in Indonesia.
Through these initiatives, PertaLife Insurance aims to create a positive long-term impact that benefits the people of Bali and the environment as a whole.
