Pertamina Launches SME1000 Catalog 2024 to Expand UMKM Market
PT Pertamina (Persero) has successfully launched the Pertamina SME1000 Catalog 2024, featuring 1000 of the best curated MSMEs from over 66,000 fostered MSMEs. The catalog also provides a more in-depth look at the profiles of 150 MSMEs.
Launch and Book Discussion
The launch and book discussion, hosted by Mauluddin Anwar, the author and editor of the book, took place at Mall Kota Kasablanka in Jakarta, coinciding with the peak of the Pertamina SMEXPO 2024 event on Sunday, October 27th.
Vice President Corporate Communication of PT Pertamina (Persero), Fadjar Djoko Santoso, expressed that the MSME catalog is an appreciation and showcase of the achievements of MSMEs participating in Pertamina’s fostered program, playing a crucial role in supporting national economic growth.
Inspiration and Growth
Pertamina hopes that the book launch and discussion can serve as an inspiration for other MSMEs to continue growing, innovating, and expanding their market reach. Fadjar stated, “Through the publication of this catalog and book discussion event, we hope that Pertamina’s fostered MSMEs will be motivated to continue growing, thus making a real contribution to Indonesia’s economy.”
Insightful Discussions
The book discussion featured Mauluddin Anwar, Sumami, the owner of Masakan Selera Jendral MSME, and Ni Made Pipin Fitria, the owner of Mutiara Gitbay MSME. They shared inspirational stories, challenges, and strategies that have helped these MSMEs survive and thrive amidst competition and adversity.
Positive Impact
The selected MSMEs in the catalog cover various sectors such as food & beverages, fashion, crafts, commodities, health & beauty, and industry, all of which have a positive impact on society. This catalog serves as a means of socialization for MSMEs to be better known by buyers, potential investors, customers, and business partners, both domestically and internationally.
Commitment to Support
Pertamina is committed to supporting MSMEs in facing challenges and seizing greater opportunities in the global market. Fadjar acknowledged Pertamina’s goal of building an ecosystem that supports the growth of MSMEs by providing various resources and networks accessible to business owners.
Empowering MSMEs
The launch of the catalog and book discussion is part of Pertamina’s TJSL program, focusing on empowering MSMEs through training, mentoring, and access to funding. Pertamina believes that MSMEs are a crucial driving force in creating inclusive and sustainable economic development.
Environmental Commitment
As a leading company in the energy transition field, Pertamina is committed to supporting the Net Zero Emission 2060 target by continuously promoting programs that directly impact the achievement of Sustainable Development Goals (SDGs). All these efforts are in line with the implementation of Environmental, Social & Governance (ESG) across all of Pertamina’s business lines and operations.
