PT Pegadaian, a prominent gold investment company in Indonesia, is optimistic about the increasing trend of gold investments among Indonesians due to the rising financial literacy in the country. This positive sentiment was expressed by Riana Rifani, the Head of Corporate Communication Department at PT Pegadaian, during a press conference held at Erian Hotel in Jakarta on Thursday, March 20th.
The confidence in the growing gold investment market stems from the official inauguration of a bullion bank by President Prabowo Subianto on February 26, 2025. This gold bank, owned by Pegadaian, is the first of its kind in Indonesia and was established based on the Business Activity Implementation Approval for Bullion Business Operations from PT Pegadaian with license number S-325/PL.02/2024 issued by the Financial Services Authority (OJK).
During the press conference, Riana emphasized that Pegadaian ensures the safety of gold deposits held in the gold bank. She mentioned that the planning for the gold bank had been in progress for three years and that the institution had obtained international certification for its security measures, although she did not disclose the name of the certifying organization.
Pegadaian currently offers four main gold transaction services, including gold deposits, gold capital loans for businesses or industries, gold safekeeping services for corporations looking to protect their assets, and gold trading for individual buyers and companies.
The establishment of the gold bank is expected to boost financial literacy among the public, especially among younger generations like Gen Z and millennials. Riana highlighted that individuals can now start investing in gold through Pegadaian with amounts as low as Rp 10,000. She also mentioned that people can purchase baby gold, which are gold pieces ranging from 0.001 to 0.005 grams, as an initial step in gold investment.
The approaching month of Ramadan in 2025 has also sparked increased interest among the public to invest in gold, as evidenced by the current price of gold at Pegadaian reaching Rp 1.75 million per gram on March 20th. Despite the growing number of gold transactions, Riana assured that Pegadaian’s gold reserves will always meet the demand of the public.
“We are continuously responsive to the demands of the public. However, in terms of availability, rest assured that we always ensure an adequate supply by analyzing macro, micro, fundamental, and technical conditions,” she stated. Riana added that Pegadaian’s gold supply is expected to increase over time, projecting an increase from 9 million tons of gold in the past year to a potential 10 million tons in the current year.
For perspective, as of November 2024, Pegadaian recorded a turnover of Rp 230 trillion, with 92 tons of gold as collateral and a Gold Savings balance of 10.3 tons.
Riana expressed her hopes that the introduction of the gold bank would encourage more individuals and companies to invest their wealth in Pegadaian, fostering trust and confidence in the company as a secure avenue for their financial assets.
