PT Impack Pratama Industri Tbk. Expands into Thailand with SCG Roofing Partnership
Jakarta – PT Impack Pratama Industri Tbk. (“the Company”), known for its innovative approach to building materials, is making waves in the industry with its latest move. The Company has officially partnered with SCG Roofing Company Limited (“SCGR”), a prominent player in construction materials across the ASEAN region, specializing in roofing production and accessories for over 80 years. SCGR, a subsidiary of The Siam Cement Public Company Limited, is a key player in Thailand’s market.
Commercial Partnership for Alderon Roofing Distribution
This strategic commercial partnership aims to introduce Alderon roofing products to the Thai market. The first shipment is set to take place at the end of January 2025, following a thorough market analysis and research collaboration between the Company and SCGR. This joint effort underscores the Company’s dedication to providing high-quality, eco-friendly products that meet the demands of consumers in the ASEAN region.
Regional Expansion Strategy
Haryanto Tjiptodihardjo, the President Director of the Company, expressed his enthusiasm for this partnership, stating, “The ASEAN market is our home. We view this region as our ‘core market’ to establish a solid foundation before venturing into other territories. Our collaboration with SCGR will propel us towards realizing this vision.”
International Presence and Future Plans
This move follows the successful export of Alderon roofing to the Philippines last year and the commencement of Alderon RS roofing production in Malaysia. Looking ahead to 2025, the Company aims to further strengthen its foothold in ASEAN nations, Australia, and New Zealand, with the goal of solidifying its position in the global market.
Expert Insight
Industry experts commend the Company’s strategic approach to expansion, noting the potential for growth and market penetration in the highly competitive construction materials sector. This partnership with SCGR is expected to open new avenues for both companies and set a benchmark for sustainable, quality-driven practices in the region.
Conclusion
As PT Impack Pratama Industri Tbk. continues to redefine industry norms and expand its reach, the collaboration with SCG Roofing Company Limited marks a significant milestone in the Company’s journey towards becoming a key player in the international construction materials market. Stay tuned for more updates on this exciting partnership and its impact on the industry.
This article sheds light on the impressive growth trajectory of PT Impack Pratama Industri Tbk. and its strategic partnership with SCG Roofing Company Limited. As the Company sets its sights on new horizons, the collaboration with SCGR is poised to revolutionize the construction materials sector in the ASEAN region and beyond. What are your thoughts on this partnership and its potential impact on the industry? Share your insights in the comments below!
