Antam Aims to Surpass 40 Tons in Gold Sales by 2025, Introduces Snake Zodiac Edition for Chinese New Year
In Jakarta, PT Aneka Tambang Tbk (Antam) achieved a remarkable feat in 2024 by recording a total gold sales figure of 43.7 tons. The Director of Operations and Production at Antam, Hartono, expressed confidence in the accuracy of the sales data, despite the absence of an official audit, stating, “We believe that we have successfully sold 43.7 tons of gold in 2024.” This achievement, according to Hartono, was made possible by the unwavering support of Antam’s loyal customers. As a result, Hartono is optimistic that the sales target for 2025 will exceed 43.7 tons, aiming for a staggering 40 tons in gold sales, with the belief that Antam can surpass this ambitious goal.
### Launch of Snake Zodiac Edition for Chinese New Year
At the same event, Antam unveiled a thematic gold edition specially crafted to commemorate the arrival of the Chinese New Year in 2025. Embracing the theme of the Year of the Wood Snake, this special edition product is available in two variants: gold bars and gift series. The gold bars come in sizes of 8 grams and 88 grams, while the gift series offers variations in 0.5 grams and 1 gram. Hartono highlighted that the Chinese New Year edition of gold presents a profound philosophical design and symbolizes luck.
### Symbolism and Design
The Year of the Wood Snake, which occurs once every 60 years in the Chinese calendar, was last celebrated in 1965. In Chinese culture, the snake symbolizes intelligence, wisdom, and adaptability, while the wood element represents growth, vitality, and new opportunities. Antam incorporated three-dimensional elements into the thematic gold design, such as scaly snakes, bamboo, plum blossoms, and the ‘Fu’ symbol representing luck. These elements embody resilience, integrity, and hope, making it a perfect addition to the Chinese New Year festivities and a valuable investment symbol.
### Exclusive Features and Security
The Chinese New Year edition of the Year of the Wood Snake gold is equipped with advanced security features, including special serial numbers, watermarks, three-dimensional effects, QR codes, and microtext. The glossy and matte finish adds an elegant touch, while the exclusive packaging makes it an attractive gift or investment option. With its exclusive design and profound meaning, Antam is confident that this product will not only be a part of the Chinese New Year celebration but also serve as a high-value long-term investment instrument, as highlighted by Hartono’s closing remarks.
With a rich philosophical design, Antam hopes that this exclusive product can be a part of a joyous Chinese New Year celebration, bringing luck and happiness to its customers.